第97章 品牌 纪梵希
提到纪梵希，就不得不提奥黛丽·赫本。他们二人的完美组合，缔造了时装史上一段深入人心的佳话，也开启了时尚和影视、品牌与明星的跨界合作新时代。对于纪梵希，赫本是他的缪斯女神；而对于赫本，纪梵希所设计的高定服饰，不仅为她创造了流传至今的荧幕形象，也让她感受到真实的自我。
Givenchy and Hepburn: The Original Brand Ambassador
By Vanessa Friedman
Before there were“brand ambassadors”; before there was E!’s“Live From the Red Carpet”; before“American Gigolo” and Armani; before there were Los Angeles offices and celebrity liaisons for every fashion brand; before there were influencers， there was Hubert de Givenchy and Audrey Hepburn.
The original designer and his actress muse， Mr. Givenchy and Ms. Hepburn defined a relationship that has bee the gold standard of almost every brand. And though almost every obituary and headline since the news of Mr. Givenchy’s death this week at age 91 has referenced the relationship as core to his career， its impact went far beyond what it meant for the individuals involved.
Arguably， on the model of their 40-year relationship， an entire fashion/Hollywood industrial plex has been built.
The question for me is whether either of them would necessarily recognize the connection， as deformed and industrialized as it has bee.
It’s worth reminding ourselves， in the age of what increasingly seems like celebrities-for-hire— when dresses worn by one designer to enter an award ceremony get changed to dresses worn by another designer for the after party and famous names profess undying devotion to a brand one season and then pop up in the ads of another brand the next— that once upon a time this was about two people who found in each other kindred spirits and worked together to craft two images: that of a woman and the man who dressed her.
And that once“muse，” when applied to fashion and artist， was interpreted in the classical Greek sense of the word， as opposed to as inspiration for hire， or for public pitching.
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